Last night in Kentish Town’s HMV Forum, MTV’s Brand New For 2013 event went down a storm, and Soundhall were lucky enough, thanks to MTV + Unsigned Guide, to be there. Even more luckily, we were in effectively the VIP section with a free bar…
After a strange health and safety talk first – strange in that we were all told to drink, yet be aware of fire escapes, Rascals opened up. With complete natural stage presence and bursting with confidence, Shizz, Tempz, Merkz and Kay Willz powered through their set, with tracks like “What’s Going Down” and “Fire Blaze” proving more than enough for a support act! Full of energy and showing an ease of live performance, you can easily see why people like Wiley, Mistajam and Professor Green have bigged them up before.
Following was K Koke. With a few more drinks down (we were told to, to be fair) the crowd responded well, and you could tell it was a big performance for him, and Rascals too. Speaking on the nomination, K Koke said, “”It’s a great honour to be going forward with MTV in 2013. UK hip hop on the rise,” and it really is isn’t it – a great sight to see. My highlight was his new track featuring Maverick Sabre, “Turn Back“. A track full of hurt, yet without being purely depressing. It’s just such a good single, and the inclusion of Mav on the hook was a genius combination. Pro Green, Angel, Wretch, and nearly every UK artist has seemingly promoted this track this week, and for good reason.
Now came the headliner, DJ Fresh – and you kind of know what to expect here with the Fresh Live outfit, don’t you? It sounds odd, but you can shamefully forget how many hits DJ Fresh has put out. But after opening with “The Feeling” and secondly, “Gold Dust” you pinch yourself to see if you really did forget. After that, the rowdy crowd were treated to track after track of quality, including refixed covers of “Paradise“, “Levels“, and “Seven Nation Army” – which was definitely a highlight! The set and event ended on the Lucozade advert… sorry, I mean, amazing single, “Louder“. Beginning acoustically, before jumping right back in at the deep end with bass levels that could only be described in a YouTube comment – it was a fitting close.
Last years Unsigned winner, Context was around last night, as well as Clement Marfo – a nominee for Brand New last year too. And in terms of the poll itself, the Brand New Unsigned winner was chosen last night – and it was indeed one of the 3 Soundhall mentioned yesterday, Ebony Day. With her seriously staggering vocal ability it’s pretty clear why she’s been considered so highly – she’s also got over 19 million views on her channel. Just have a listen to this sublime cover of Rihanna’s new album track, “Stay”.
Speaking on winning the Unsigned section of the poll, Ebony Day said, “Winning MTV’s Brand New Unsigned 2013 competition is a dream come true! I’m so thankful to my fans for getting me here and I can’t wait to see what 2013 brings.” She rightly joins a list full of extremely brilliant artists, groups and musicians, such as Disclosure, Angel Haze and Gabrielle Aplin – here’s a full run down of the nominees.
Angel Haze// Disclosure// Ebony Day// Gabrielle Aplin// Haim//
K Koke// Kodaline// Little Nikki// Rascals// Tom Odell
Some names in there are more recognisable than others, so do yourself a favour and go check them all out at MTV ‘HERE‘. Really do though. A nomination in this poll matters, you only have to look at some other names who’ve excelled themselves since being scouted onto this list – artists like Tinie Tempah, Lady Gaga, Wretch 32, oh, and Adele. It’s a big deal, and it obviously means a lot for the artists included, so guess we all have to thank MTV UK then? Definitely!