In an increasingly stale digital market, labels and artists are constantly on the look out for cutting-edge ways to put out their content… Radiohead did it with the pay-what-you-want release of In Rainbows (which, arguably spawned one of Bandcamp’s most popular services); Kaiser Chiefs did it by letting fans ‘customise’ their own version of their fourth album The Future Is Medieval; and next up to the plate is SKisM-headed electronic label Never Say Die with the announcement of the NSDX Members Club.
We had a look at the scheme and asked whether it truly justified the £64.95 price tag… and the answer is a whole-hearted YES. Never Say Die are probably up there with some of the most exciting labels around right now – with a roster of artists ranging from Eptic and SKisM to 501 and Foreign Beggars – and continually release one hot record after another. So it’s only natural that upon purchase, the newly-assigned affiliate of the NSDX club receives a membership card (see above), which also acts as a 8GB USB device, which in turn holds on it every single NSD release to date. Yep, from Foreign Beggars Skrillex-assisted “Still Gettin’ It” to every single one of the 25 mixes done by various NSD artists over the past few years.
If that’s not enough, you get access to EVERY SINGLE digital Never Say Die release for an entire year, a t-shirt, badge, a CD copy of their recently-released compilation album, and free entry to selected NSD shows and exclusive free content.
It’s a hugely brave move from the label – and now puts them at the forefront of digital distribution… whetting my appetite for what’s to come from NSD.
Check out the promo video for more info on the scheme, and purchase your membership HERE!